'Advertising is considered an extension of show business' says Sir Martin Sorell. Advertising is really effective but it is because it is everywhere. Advertising has grown so much that 'brands are forcing their messages onto every blank space, into very crack in the urban landscape' Tungate (2007).
Yet today their is also a doubt on how much advertising is effective . 'Half of all Advertising works' states John Wanamaker. this means that only half of the advertising published is really effective.
'sheer manipulation' is a phrase used by many to describe advertising. Advertising has been included in tv, film and print 'sine at least the 1950s' Tungate (2007). Advertising is also described as innovation, it creates competition between brans and also encourages progress and ideas for new products.
The art of Advertising is a hard thinking and ongoing process. 'this time i am going to fail' , this phrase by David Oglvy describes the thought of the designer before coming up with a great idea for anther advert.
Advertising begun from the Egyptians and greeks, though not selling any product , they used advertising as a means of communication between the leader and the people. It is certain that Romans knew how to use advertising quite well. Ruins of first posters are found in the ruins of Pompeii. (Mosaic ruins). --- see The art of Persuasion for more info
With the industrial revolution the newspaper started being another means of communication. This was also happening due ti the 'advances in technology' Tungate (2007). 'They branded thier goods - and began to advertise them' states tungate, this means that another world of design had been born.
Douglas says that advertising helped them to show their products to more people and that way make more profit. Moreover, the printing industry did not only print newspaper, magazines in particular were another great means of advertising.
1870,s in paris the printing house Chaix ,with the artist Jules cheret came up with a revolutionary idea of the poster. Bright and vivid posters of girls known as 'Cherettes'. Toulouse Lautrec , a famous artist contributed to this idea and painted a lot of posters of the Moulin Rouge. Alphonse Mucha;s taents were also a result of more posters.
'The first advertising agency in the united States was opened by one Volney B Palmer in1842' Tugnate (2007). They worked for newspaper and 'had nothing to do with creating ads' Tugnate (2007). the creative people were still working as freelance , Tungste says that 'the most influential of them all was John E Powers' He inspired Charles Austin Bates, and an advertsing agency was born in 1897, Bates agency. another artist Calkins was a creative genius and created visuals that were shocking. Bates did not want Calkins to join his agency therefore he opened he own agency. Calkins was 'designing ads for his clients rather than merely placing them' tungate (2007).
At the beginning of the 20th centuary , in europe artist were creating posters for brans whle in the USA 'a new generation of illustrators... began to emerge' states Tungate. the company Arrow Collars & shirts hired Leyendecker as an illustrator. ' Leyendecker's illustrations resonated with consumers to an extent that they could hardly have dared imagine' Tungate (2007). Leyendecker painted a man that was perfect, he used him in his adverts. Men wanted to be him and woman wanted to be with him says Tungate.
Tungate writes that 'Albert Lasker was the true father of modern advertising' Lasker's adverts where the way to a whole new modern take to advertising.
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