Propaganda in advertising is most normally used politically. In World War 1, the Uncle Sam posters were everywhere. The slogan 'I want you for US Army' is a phrase known by most of the people. I phrase invented by James Montgomery, the artist behind these posters. 'We sold the war to the youth'. Using propaganda and decpetion even the most brutal thing can look nice and heroic.
After that, the techniques of persuasion as called by Tungate were improved. 'J Walter Thompson created the first modern advertising agency' Tungate (2007, pg 21). This was the 1920's where technology started to influence art. Tobacco was a product advertised by many, 'income for advertising agencies for years to come' Tungate (2007, pg 24). An important image for those years was the coca cola company. By the 1930's 'more sex appeared in advertising. The bitter public glanced disdainfully at ads for products they could no longer afford' Tungate (2007 pg 25).Rubicam says that ads with sex - appeal are more effective than others.pg 27
In the 1930's more adverts for cars like Chrysler were being made. Here we find a photography evolution. ' But if photography was an evolution, the industry was dealing with a technological revolution' Tungate (2007, pg 29). Adverts were still linked to the war. some ads would say 'careless talk costs lives' and 'Dig for victory'. Bruce Barton says ' We did not say the truth'. The war posters were a whole idea of propaganda and profit for the administrations.
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