Adland Chapters 12, 13 and 14

Chapter 12:

Dentsu is a company which marks Japanese history of Advertising. Earlier on, Japenese were not allowed to share anything out of their country so their ideas were their only and not influenced by any other culture. By the 1900s things changed, and they started to get a foreign influence.

Japenese ads had specific characteristics quite different from the western. They were noisy and bright and also lots of use of symbolism. They were very political correct in their ads unlike the western ads.. Advertising can also identify one culture from another.

Chapter 13:

More modern ads have become more human and less dramatic according to Tungate. Brand like Nike, Coca Cola etc where global so they did not use any cultural aspect of a particular area. These brands are multicultural and recognised by everyone. Advertising has also took a humouristic side and things started to have connotations. like for example milk was always associated with cookies.

Chapter 14:

in the 2000s Traditional media like billboards, posters etc were a success but later these started to be used more wisely. Gurilla advertising is a very innovative style of advertising. Using things that already exists around us and make use of them brilliantly as shown below.

 Also in the 2000, there was that phase called the dotcom fever, where websites were a big hit and every company had its own. The internet started to take more control in advertising , after websites, social media has become the best advertising method nowadays. It is powerful, easy to use and you can know exactly how many people you have engaged.