Advertising in New York has led to an whole new idea of advertising in Britain. few Magazines called 'New Yorker and Esquire were published. They were filled with brand new ads. Tungate refers to them as 'the sharpest ads' (2007, pg73). The new take on advertising was not being experimented on its own. Other creative areas like Graphic Design, music, fashion and photography were going through a stage of experimentation as well.
There was a new idea of using slogans like for example 'Happiness is a cigar called Hamlet'. Also 'the first colour magazine [was being ] offered free with a British newspaper' Tungate (2007, pg 76).
Magazines trend were glossy and very bright. It was very innovative for that time. Late 1960's ads on TV where rather new to Britain. Alan Parker introduced new realistic TV ads. Photography was in vogue as well, and there was the need for more creative work. By the 1970's campaigns become popular and they were very effective. Also animation came in the era.
With fast food joints, photography become very important. Posters ads became famous. Though in a few time, 'forceful words and images to public health advertising' become popular. People started to be more aware of what is good for their health.
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