Another European Icon is Armando Testa. He is known for very good print work, graphic design especially in his groovy posters. Armando also worked in stop motion animation, within hi sown production company, he came up with several good techniques..
Olivero Toscani, also Italian was a photographer which later ending up making ads. He mixed up aspects like fashion, sex and religion, which were not very famous in a Catholic Country. He is mostly known for the Benetton's posters, which in the 90's were very shocking and not usual. Toscani posters were 'no longer advertising: it was fuel for debate' Tungate (2007 Pg 135). Benetton and Toscani wanted to evoke the theme of multiculturalism.
Chapter 10:
In the 2000, the media and the creative industry had to work a lot together due to a huge spin off in Media.
Chapter 11:
Advertising has become a 'global marketplace' Tungate (2007, pg 151).
As Sorrell told Business Today, 'There's a wave phenomenon that happens in a recession... The thing gets affected first advertising and media management; then, public relations and public affairs, next, branding. (Advertising is local, regional and global, 2003).
A recent advertiser is Kevin Roberts. 'He's good at providing inspiration and controversy in equal measure' Tungate (2007).
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